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Your assignment is to prepare and submit a paper on understanding business functions. To be precise, the extension of marketing operations of any organization situated in one economy to another is defined as ‘International Marketing’. The term can also be replaced as ‘Global Marketing’ (Cateora, P. R. & Et. Al., “International Marketing 13E (Sie)”).
Organizations today are increasingly developing their activities with an aim to grow globally. There are several reasons for an organization to take the decision to expand its operations internationally. Few reasons derive from within the organizational operations while few of them occur in terms of the micro and macro environment of the firm. For instance, few organizations opt for global marketing due to the belief that growing globally can earn them better revenue and better market efficiency. In other words, when the managerial conception values the opportunities present in other economies more than its origin market, the organization diversifies its actions towards the international market. It is due to this reason that Halliburton Co., one of the oil services organizations based in the USA, decided to trade internationally with the aim to attain a higher profit margin (Onkvisit, S. & Shaw. J. J., “International Marketing: Strategy and Theory”).
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