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Write 7 pages with APA style on Marketing of Services: Travel Agency. With the rapid technological advancement taking place in the world, travel agencies are facing a multitude of challenges as they struggle to remain relevant and competitive in an industry that is booming fast with technology to phase the traditional booking system (BBC News, 2014). Currently, a number of tours and travel companies have online portals through which customers can directly make their reservations without contacting ground agencies and other business brokers (Bhattacharjee, 2006). However, the marketing of services is a challenging endeavor because of their invisible nature and this necessitates the need for firms to formulate elaborate and comprehensive marketing strategies (McIvor, 2010).
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