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University of Salford Strategic International Business Management Midterm Paper

I have done this Assignment previously but failed – i need you to tidy it up and make it really informative with lots of references and proper sentence structures.Question attached in word.

Assessment Brief Form
Module Title:
Strategic International Business Management (RKC)
March 2018
Module Leader/
Assessment set
Mid-Term Assignment
On successful completion of this assessment, you will be
able to:
Knowledge and Understanding.
1. Critically review the strategy of an organisation in light of
international business issues, applying relevant theories
and concepts.
2. Produce a creative strategic solution to a business
problem for an organisation facing diverse challenges,
taking into account the firm’s external and internal
3. To think reflectively about the formulation and
implementation of international strategy in an ethical and
professional manner.
Transferable/Key Skills and other Attributes.
1. Apply planning, organising, decision-making and time
management skills appropriate for use in an organisational
2. Experiment and develop personal initiative and
responsibility in undertaking complex investigations in the
solving of organisational problems and issues.
3. Critically analyse and apply key ideas and concepts via
comprehensive research relevant both to the subject area
and to professional practice in the field.
4. Use terminology associated with the subject area
accurately and in a way, which demonstrates sophisticated
knowledge and understanding.
5. Develop and enhance individually and/or collaboratively
effective written and/or oral communication skills for both
specialist and non-specialist audiences.
This assessment is worth 50% of the overall module mark.
within module:
Task details and
You must structure your report in the same order as the
assignment tasks set out below.
While the word count for the report is 3000 words (+ / 10%), the suggested word limits below are based on your
using the extra 10% word limit and are merely indicative.
Remember to number the pages, starting with the first page.
—————————————————————————–Lidl ( is a German global discount
supermarket chain operating across some 30 countries
globally. The company is looking to further expand
Using Lidl as a case company, produce a report that
addresses the 5 following tasks:
Evaluate the following 2 countries to identify which
represents the most potentially attractive target market for
Lidl’s future international expansion strategy:


In order to evaluate which of these 2 countries represents
the most potentially attractive target market, you are
required to undertake a comparative PESTEL analysis of
those macro-environmental factors of the 2 countries that
are relevant to Lidl.
– Worth 20% of the overall mark
– Not included in the word count

This background analysis must be included as an
appendix, presented in table format and must be no
more than 5 pages in length.
Data should be recent, primarily quantitative and
obtained from appropriate sources (e.g. the most
recently published World Economic Forum’s Global
Competitiveness report).
A scoring system should be used for each macroenvironmental factor / sub-factor for each country to
show whether each factor / sub-factor is more or less
attractive for your company. These scores should
then be totalled for each country in order to arrive at
an overall scoring of attractiveness for each country.
Further guidance on undertaking the comparative
analysis of the 2 countries is available in the
Assignment Briefing slides on Blackboard.
Discuss the rationale for the selection of your chosen
market. Your rationale should be justified with a more
detailed discussion of your PESTEL analysis of the macroenvironmental factors of your chosen market that you have
presented in the appendix for Task 1. This discussion
should explicitly consider the implications of the macroenvironmental factors of your chosen market for Lidl.
– Worth 20% of the overall mark; 825 words.

This task must be presented in the first section of the
main body of your report.
Apply the 5-Forces model to critically analyse the
competitive intensity of the industrial environment of Lidl in
your chosen market. A SWOT analysis is not acceptable.
– Worth 20% of the overall mark; 825 words.

This task must be presented in the second section of
the main body of your report.
Analyse the firm’s internal environment in order to EITHER:
i) critically evaluate the resources and capabilities of Lidl
and the competitive implications of these for the company
when entering into your chosen market (this will require an
application of the VRIO framework)
ii) identify Lidl’s internal value-adding activities and critically
evaluate which of these will be most relevant in supporting
the company to enter into your chosen market (this will
require an application of the Value Chain model).
A SWOT analysis for either option is not acceptable.
– Worth 20% of the overall mark; 825 words.

This task must be presented in the third section of
the main body of your report.
Critically evaluate the various modes of entry available to
Lidl and recommend – with justification based on the
findings of your analyses in Tasks 2, 3 & 4 above – the most
suitable mode of entry that will enable this strategic
international expansion to be a success for the company.
– Worth 20% of the overall mark; 825 words.

Word count
This task must be presented in the fourth and final
section of the main body of your report.
As indicated above, your assessment should be 3000
words in total (+ / – 10%).
Details about the indicative word count for each section of
the report are outlined in the Task Details above. Additional
guidance can also be found in the assignment’s ‘Indicative
Structure’ document in the Assessments section of the
Blackboard Module site.
The word count excludes the following:
– cover page
– contents page
– references
– tables
– diagrams
– appendices
Marks for your assessment will be awarded with reference
to the weighting of the tasks outlined above and to the Level
7 grade descriptors.
Penalties for
exceeding word
We expect all students to comply with the indicative word
count outlined in the Task Details above.
count/ duration:
“The purpose of feedback is not to provide students with a
benchmark between passing and failing but to identify
strengths and where there is room for improvement and
development” (Assessment and Feedback for Taught
Awards Policy).
Feedback will be made available within 3 weeks of
submission date.
All marks will be ratified at the appropriate Board of
Examiners following internal and external moderation.
Please note that being dissatisfied with your results does
not constitute grounds for an academic appeal.
The University offers a range of support services for
students through askUS.
Academic Misconduct
The University takes all forms of academic misconduct
seriously. This includes plagiarism, asking someone else
to write your assessment for you or taking notes into an
exam. You can find out how to avoid academic misconduct
Assessment Information
If you have any questions about assessment rules, you
can find out more here.
Personal Mitigating Circumstances
If personal mitigating circumstances may have affected
your ability to complete this assessment, you can find
more information about personal mitigating circumstances
procedure here.
If you fail your assessment and are required to be
reassessed, you will be notified by RKC following the
appropriate Board of Examiners. RKC will provide you with
the reassessment brief and submission details.


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