MKT113 Southern New Hampshire University Marketing Strategies Presentation

Using the product you chose, analyze in detail how the product is sold through different channels. Although all products may not sell through all channels, ensure that you consider in-store, direct mail, email, social media, word of mouth, and online marketing channels for the product. Create a short (4–5 slides) presentation that demonstrates the use of three of these channels for this product by the company. Your first slide should describe the company’s marketing strategy. You should have one slide for each marketing channel discussed. A minimum of three channels should be discussed.

MKT 113 Marketing Channel Analysis Presentation Guidelines and Rubric
In a professional career, one may be called upon to conduct research and deliver findings in professional settings. No matter how extensive the research or
accurate the conclusions, a weak presentation can undermine an argument. A presentation is a tool to assist in making an argument. When creating
presentations, students develop skills in researching an issue, synthesizing the information, organizing data logically, and presenting findings in an effective
manner.
Prompt: Using the product you chose for your discussion in Module Four, analyze in detail how the product is sold through different channels. Although all
products may not sell through all channels, ensure that you consider in-store, direct mail, email, social media, word of mouth, and online marketing channels for
the product. Using the Marketing Channel Analysis PowerPoint Template provided for this assignment, create a short (4–5 slides maximum, excluding title slide)
presentation that demonstrates the use of three of these channels for this product by the company. Your first slide should describe the company’s marketing
strategy. You should have one slide for each marketing channel discussed. A minimum of three channels should be discussed.
Guidelines for effective presentations: Your presentation must be submitted using PowerPoint.
As a reminder, students have access to PowerPoint. Please click here for additional information on this. .
ï‚·
ï‚·
ï‚·
ï‚·
ï‚·
The PowerPoint file you have been provided has been set up for you as a template.
Be consistent with the style of text, bullets, and sub-points to support a powerful presentation that allows your content to be the focus.
Each slide should include your key point(s). Key points should be bulleted, short, and to the point.
Use clip art, pictures, charts, tables, and diagrams to enhance but not overwhelm your content.
Be mindful of the intended audience.
Below are links that offer helpful tips and examples for developing your presentations:
ï‚·
ï‚·
ï‚·
ï‚·
Making PowerPoint Slides
How to Avoid Making a Bad Presentation
10 PowerPoint Presentation Tips
7 Design Tips on how to Make Effective, Beautiful PowerPoint Presentations
Presentation Rubric
Guidelines for Submission: The marketing channel analysis presentation should be 4 to 5 slides maximum, excluding title slide, using the PowerPoint template
provided.
Critical Elements
Marketing Strategy
Description
First Channel Analysis
Second Channel
Analysis
Third Channel Analysis
Articulation of
Response
Proficient (100%)
Describes company’s marketing
strategy, providing specific
examples to support the
strategy
Analyzes the market channel
used, providing specific
examples of its effectiveness
Analyzes the market channel
used, providing specific
examples of its effectiveness
Analyzes the market channel
used, providing specific
examples of its effectiveness
Submission has no major errors
related to grammar, spelling,
syntax, or organization
Needs Improvement (75%)
Describes the marketing
strategy; however, does not
provide any supporting content
Not Evident (0%)
Does not describe marketing
strategy
Describes the market channel
used, but does not provide
specific examples
Describes the market channel
used, but does not provide
specific examples
Describes the market channel
used, but does not provide
specific examples
Submission has major errors
related to grammar, spelling,
syntax, or organization that
negatively impact readability
and articulation of main ideas
Does not describe market
channel used
20
Does not describe the market
channel being used
20
Does not describe the market
channel being used
20
Submission has critical errors
related to grammar, spelling,
syntax, or organization that
prevent understanding of ideas
20
Earned Total
Value
20
100%
MKT 113 Marketing Channel Analysis Presentation Guidelines and Rubric
In a professional career, one may be called upon to conduct research and deliver findings in professional settings. No matter how extensive the research or
accurate the conclusions, a weak presentation can undermine an argument. A presentation is a tool to assist in making an argument. When creating
presentations, students develop skills in researching an issue, synthesizing the information, organizing data logically, and presenting findings in an effective
manner.
Prompt: Using the product you chose for your discussion in Module Four, analyze in detail how the product is sold through different channels. Although all
products may not sell through all channels, ensure that you consider in-store, direct mail, email, social media, word of mouth, and online marketing channels for
the product. Using the Marketing Channel Analysis PowerPoint Template provided for this assignment, create a short (4–5 slides maximum, excluding title slide)
presentation that demonstrates the use of three of these channels for this product by the company. Your first slide should describe the company’s marketing
strategy. You should have one slide for each marketing channel discussed. A minimum of three channels should be discussed.
Guidelines for effective presentations: Your presentation must be submitted using PowerPoint.
As a reminder, students have access to PowerPoint. Please click here for additional information on this. .
ï‚·
ï‚·
ï‚·
ï‚·
ï‚·
The PowerPoint file you have been provided has been set up for you as a template.
Be consistent with the style of text, bullets, and sub-points to support a powerful presentation that allows your content to be the focus.
Each slide should include your key point(s). Key points should be bulleted, short, and to the point.
Use clip art, pictures, charts, tables, and diagrams to enhance but not overwhelm your content.
Be mindful of the intended audience.
Below are links that offer helpful tips and examples for developing your presentations:
ï‚·
ï‚·
ï‚·
ï‚·
Making PowerPoint Slides
How to Avoid Making a Bad Presentation
10 PowerPoint Presentation Tips
7 Design Tips on how to Make Effective, Beautiful PowerPoint Presentations
Presentation Rubric
Guidelines for Submission: The marketing channel analysis presentation should be 4 to 5 slides maximum, excluding title slide, using the PowerPoint template
provided.
Critical Elements
Marketing Strategy
Description
First Channel Analysis
Second Channel
Analysis
Third Channel Analysis
Articulation of
Response
Proficient (100%)
Describes company’s marketing
strategy, providing specific
examples to support the
strategy
Analyzes the market channel
used, providing specific
examples of its effectiveness
Analyzes the market channel
used, providing specific
examples of its effectiveness
Analyzes the market channel
used, providing specific
examples of its effectiveness
Submission has no major errors
related to grammar, spelling,
syntax, or organization
Needs Improvement (75%)
Describes the marketing
strategy; however, does not
provide any supporting content
Not Evident (0%)
Does not describe marketing
strategy
Describes the market channel
used, but does not provide
specific examples
Describes the market channel
used, but does not provide
specific examples
Describes the market channel
used, but does not provide
specific examples
Submission has major errors
related to grammar, spelling,
syntax, or organization that
negatively impact readability
and articulation of main ideas
Does not describe market
channel used
20
Does not describe the market
channel being used
20
Does not describe the market
channel being used
20
Submission has critical errors
related to grammar, spelling,
syntax, or organization that
prevent understanding of ideas
20
Earned Total
Value
20
100%

attachment