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MKT Assignment 2/15

Use either SPSS or Jamovi to complete this assignmentFollow these steps:1- Assignment doc and the SPSS/Jamovi files are attached.2- Do the analysis using SPSS or Jamovi.3- complete the doc attached.thanks.

Scenario:
BlueCell Electronics is a company that manufactures a wide variety of consumer
electronics. Two of its most popular products are its BlueCell Smartphone and BlueCell
Tablet. Since the technology industry is highly competitive, BlueCell wants to gain a better
understanding about how its products are viewed.
BlueCell decides to conduct a survey. Specifically, it wants to understand if both of its
products are viewed favorably. They administer the following survey to 200 consumers
who own both a BlueCell Smartphone and a BlueCell Tablet:
SURVEY
Q1: Below, please rate how satisfied you are with the BlueCell Smartphone:
1=Not at all Satisfied
2
3
4
5
6
7=Very Satisfied
Q2: Below, please rate how useful you find the variety of functions offered by the BlueCell
Smartphone:
1=Not at all Useful
2
3
4
5
6
7=Very Useful
Q3: How likely are you to recommend the BlueCell Smartphone to your friends?
1=Not at all likely
2
3
4
5
6
7=Very likely
Q4: Below, please rate how satisfied you are with the BlueCell Tablet:
1=Not at all Satisfied
2
3
4
5
6
7=Very Satisfied
Q5: Below, please rate how useful you find the variety of functions offered by the BlueCell
Tablet:
1=Not at all Useful
2
3
4
5
6
7=Very Useful
Q6: How likely are you to recommend the BlueCell Tablet to your friends?
1=Not at all likely
2
3
4
5
6
7=Very likely
Q7: Please circle your gender below.
Male
Female
Q8: Please write your age below
__________ years
Q9: Please indicate your education level:
1.
‘Less than high school’
2.
‘Some high school, no diploma’
3.
‘Graduated from high school – Diploma or equivalent (GED)’
4.
‘Some college, no degree’
5.
‘Associate degree (AA, AS)’
6.
‘Bachelor”s degree’
7.
‘Master”s degree’
8.
‘Professional degree (MD, DDS, LLB, JD)’
9.
‘Doctorate degree’
Q10: Please indicate the level of quality for products from the following brands (1=High
quality, 2=Average quality, 3=Low Quality).

BlueCell
________

Samsung
________

Apple
________
Download the SPSS data file BlueCell.sav from Canvas and answer the following
questions:
Q1: One-way Tabulation/Univariate t-test
Management believes the average satisfaction rating for our Smartphone is 6, based on
historical data. What can you tell management about the satisfaction level for BlueCell’s
smartphone?
Q2: Cross-tabulation
Management thinks that there are gender differences in the perception of quality for
BlueCell products. They plan to make their future marketing efforts targeted primarily
towards women. Is this a good idea based on our data?
Q3: Comparing means – Related sample t-test
Historically, the average rating for cell phone usefulness and cell phone satisfaction were
consistently similar and considered to be very closely related at Bluecell. Management is
interested in finding out whether not this trend is still accurate Before developing and
media campaign that will highlight how useful their phones are. Are the ratings for
usefulness and satisfaction the similar?
Q4: Comparing Means – Independent sample t-test
Management at BlueCell is now interested in whether there are gender differences in the
level of satisfaction with the BlueCell tablet. They want to know who they should target
with their new ad campaign. Are there differences in tablet satisfaction between genders?

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