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Compose a 1750 words assignment on the fundamental business success of coca cola company. Needs to be plagiarism free! The business structure of many firms will also be analyzed through what it will reflect concerning the competitive strategies that firms across the globe are lining up to stamp their authority in the local and international markets. The company under study is the Coca Cola Company limited (Bowdin et al. 2005: 12-16). This company is one of the largest multinational with numerous subsidiary branches in over two hundred countries. It is known to be boasting of the greatest level of publicity through its appealing promotion mix that includes the involvement of entertainment. The use of entertainment like sports, music, and drama has put Coca-Cola at the peak of the global firms’ performance. In that regard, the Coca-Cola Company is one of the best choices for a case study for deeper analytical information about other firms.
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